Faith + Family Marketing
You'd think corporate America would be all over a demographic of 231 million with a buying power of $5.1 trillion. But believe it or not, you’d be wrong. Brands are just getting their arms around the Faith & Family market. Luckily for them, Rogers &Cowan can help give them a big head start.
Every PR landscape is different, but none is as powerful or distinctive as the Faith & Family market, a huge, loyal, set of interlocking communities, built on faith, values and common interests, with unmatched consumer power. Brand managers and communication professionals have rightfully and strategically focused on the fertile multicultural market, but the Faith and Family sector is even larger; bigger in fact than the entire economy of China!
The Faith & Family market has its own incredibly popular media outlets across every medium, from TV to print to radio to the internet. All have staggering reach. Its cable television audience alone is more than 200 million strong. And because it’s a market built on relationships, the buying power of the Faith & Family demographic is driven by a level of loyalty, connectivity and commonality that can deliver astonishing ROI to a well-targeted marketing or PR campaign.
Our team has a combined 18 years experience reaching out to this market and has deep contacts across Faith-based media, as well as a profound, intelligence-driven, understanding of every nuance of the demographic from where they dine, to what they read, watch and buy. We create and manage campaigns that deliver the relevance, resonance and momentum mainstream brands demand when they reach out to any demographic segment.
• Whether it’s a film, DVD, album, book, product or an event, tap into Rogers & Cowan’s unparalleled media reach to drive a Faith & Family targeted campaign.
• Great PR is a bridge to better communications. R&C can help brands develop the right messaging and strategy to connect with the 231 million strong values-driven market and reach far beyond their core demographic.
• Rogers & Cowan is the only major PR agency that has a dedicated Faith & Family Marketing division. Let our experienced team introduce your brand to this loyal community.